Outbound GTM that wins
A managed outbound agency for B2B companies. Our data pipeline finds who's ready to buy, and every message does a slice of your work first. We call it Earned Outreach.
You've tried outbound before.
The report looked great: thousands sent, strong open rates, dozens of replies. Then you read the replies. And you were still the one doing the selling.
01 The campaign
Agency campaign- list
- Bought, same as every agency
- copy
- 1 template, 2,000 people
- timing
- All sent the same week
- ask
- "15 minutes this week?"
02 Delivered
Sent2,00061% opened
No reply1,96203 Replies
Replies38- I'm out of the office until Monday.Auto-reply
- Please remove me from your list.Unsubscribe
- Nope.No
- Who gave you my email?Unsubscribe
- Thank you for your email. This inbox is not monitored.Auto-reply
- UnsubscribeUnsubscribe
- Not interested, thanks.No
- I'm on leave with limited access to email.Auto-reply
- Stop emailing me.Unsubscribe
- Take me off this list, please.Unsubscribe
- Automatic reply: thanks for reaching out!Auto-reply
- Not now. Maybe next quarter.Not now
- Please remove me from your list.Unsubscribe
- No thanks.No
- I'm out of the office until Monday.Auto-reply
- Sounds interesting. What does it cost?Interested
- Who gave you my email?Unsubscribe
- We're all set.No
- Thank you for your email. This inbox is not monitored.Auto-reply
- UnsubscribeUnsubscribe
- Stop emailing me.Unsubscribe
- I'm on leave with limited access to email.Auto-reply
- Nope.No
- Take me off this list, please.Unsubscribe
- Automatic reply: thanks for reaching out!Auto-reply
- Please remove me from your list.Unsubscribe
- Not interested, thanks.No
- Try us again next year.Not now
- I'm out of the office until Monday.Auto-reply
- Who gave you my email?Unsubscribe
- No thanks.No
- Send me more info.Interested
- UnsubscribeUnsubscribe
- Thank you for your email. This inbox is not monitored.Auto-reply
- Stop emailing me.Unsubscribe
- We're all set.No
- I'm on leave with limited access to email.Auto-reply
- Nope.No
04 Sorted
- Unsubscribe14
- Auto-reply11
- No9
- Not now2
- Interested2
05 Result
New clients0No calls booked
01 A bought list and one template go out to 2,000 people in the same week.
02 1,220 open it. 1,962 never reply.
03 38 people reply.
04 Most replies are unsubscribes, auto-replies and noes.
05 2 are interested. Neither turns into a client.
Why it didn't work
Everyone bought the same list.
Your buyer gets the same pitch from every agency using the same database.
Fixed in step 01 Map your whole marketOne template went to thousands.
A buyer spots it in one line.
Fixed in step 02 AI reads every websiteIt went out at a random moment.
To whoever was on the list, not the firms that need you this month.
Fixed in step 03 Catch the buying momentIt pitched before it helped.
It asked for 15 minutes and gave nothing back.
Fixed in step 04 Do a slice of your work
So we rebuilt outbound in that order.
Built on the Leddy data pipeline.
Most agencies buy a list and send one template. Our pipeline maps your whole market and acts only on real buying signals.
Keep only the signals that mean buying
Every reply sharpens the next campaign
- Fabrikamlaunch
- Contoso—
- Woodgroveaward
- Litwareno fit
- Northwindoffice
Niche directoriesWoodgrove · Won an awardSep 22Noise
Fabrikam · Launched NetSuite syncOct 14
Northwind · New officeOct 3Noise
- Every fact matches its source
- Campaign approved by a GTM expert
Typical agency
- 01
Buy a list
Apollo
ZoomInfo - Skipped 02–05
- Skipped 02–05
- Skipped 02–05
- Skipped 02–05
- 06
Send one template
Leddy data pipeline
- 01
Map your whole market
Every company, the person who decides, and their email, LinkedIn and phone.
BlitzAirscaleLinkedIn
ClayNiche directories - 02
AI reads every website
Fit judged from each company's own words, thousands at once.
JevWebsite reader - 03
Catch the buying moment
A dated, public reason to reach out now, like a launch or a gap with a rival. The rest is noise.
ExaLinkedInClay - Earned Outreach04
Do a slice of your work
Each email carries a free piece of your real work, made for that buyer. Your value shows before any pitch.
ClaudeExaPublic data - 05
Check every fact
Every fact traced to its source, every campaign approved by a GTM expert. Nothing made up.
SupabaseExpert review - 06
Send and book
Sent from warmed inboxes, so your own domain stays safe. Booked calls land on your calendar.
InboxkitSmartlead
Cal.com
Live run04 / 06
Same buyer. Two emails.
Generic emails get deleted. Earned Outreach helps the buyer before it asks for anything.
Generic emailLands in Spam
Subject: Quick question about Fabrikam's AI visibility
SpamHi Dana,
I hope you're doing well! I came across Fabrikam and was really impressed by what your team is building in expense management.
As more buyers research software with AI tools, brands that aren't optimized for AI search risk getting left behind.
We help B2B SaaS companies like yours show up in AI answers with our proven GEO framework. Our clients typically see up to 3x more AI citations in 90 days.
Would you be open to a quick 15-minute call next week to see if it's a fit?
Best,
Alex
Earned OutreachStarred in Inbox
Subject: fabrikam in ai search
InboxHi Dana,
I asked AI search "best expense software for a 100-person company" 10 times this morning.
Contoso came up 9 times. Fabrikam didn't come up once, even though you're the only one with native NetSuite sync.
So I made you a 3-page doc on fixing that. Want me to send it over?
Sam
P.S. Building the only native NetSuite sync is real work. It should be the first thing people hear about you.
Generic emailLands in Spam
Subject: PR for Proseware
SpamHi Priya,
I hope this email finds you well. I came across Proseware and love what you're doing for home-care agencies.
We're a full-service PR agency that helps fast-growing tech companies like yours earn coverage in top-tier publications and build thought leadership.
Our clients have been featured in 500+ outlets, and we'd love to do the same for Proseware.
Do you have 15 minutes this week for a quick intro call?
Best,
Taylor
Earned OutreachStarred in Inbox
Subject: the caregiver shortage story
InboxHi Priya,
Since August, 3 reporters have written 11 stories on the caregiver shortage. Not one has a hard number on missed visits.
Proseware schedules 2 million visits a month. That number is probably sitting in your data.
I wrote a 2-line pitch for each reporter. Happy to send them if useful.
Maya
P.S. Getting 2 million visits to the right homes every month is quiet, important work. It deserves a good story.
Generic emailLands in Spam
Subject: Fulfillment partner for Wingtip Toys
SpamHi Marco,
Hope you're having a great week! I'm reaching out because we help e-commerce brands like Wingtip Toys scale with fast, affordable fulfillment.
With warehouses across the US, 99.8% order accuracy and same-day shipping, we can help you cut shipping costs by up to 30%.
Would you be open to a quick call to see if we'd be a good fit? I'd love to walk you through our pricing.
Thanks,
Jamie
Earned OutreachStarred in Inbox
Subject: wingtip orders to california
InboxHi Marco,
Your site promises California shoppers 5-7 days. Tailspin's promises 2.
Most of that gap is probably the truck: ground from Dayton takes 4-5 days. From our Reno warehouse, 1-2.
I mapped every state you could promise 2-day with some stock in Reno. Want a look?
Chris
P.S. Promising 2 days from Ohio is a fight with the map, not with your team. Hope this helps even it out.
Generic emailLands in Spam
Subject: Contract manufacturing partner for Adventure Works
SpamHi Erik,
My name is Riley, and I'm with an ISO 9001-certified contract manufacturer in Michigan.
We help companies like Adventure Works reduce costs and improve quality with full-service CNC machining, fabrication and assembly.
With competitive pricing, fast turnaround and a commitment to on-time delivery, we're confident we can be a valuable partner for your supply chain.
Do you have 15 minutes next week for a quick call? Feel free to send over any RFQs too.
Best regards,
Riley
Earned OutreachStarred in Inbox
Subject: the seat clamp on your bikes
InboxHi Erik,
Customs records show your trail bike seat clamps ship from Taiwan.
With freight and customs, that's about 12 weeks. From our shop in Grand Rapids: 3, for a few dollars more a part.
I ran the same check on every machined part in that build. Let me know if that's interesting.
Ben
P.S. A whole bike waiting on one small clamp is a special kind of frustrating. Hope this saves you a few of those weeks.
What makes it Earned Outreach
- 01Stands out in the inboxReads like a note from a person, not a pitch.
- 02About them, no one elseBuilt on facts only they'd recognize.
- 03Value before the askA free slice of your work comes first.
- 04Empathy in every lineEnds with a P.S. that shows you care.
Outbound for B2B companies, from PR firms and GEO agencies to 3PLs and manufacturers.
Up to 15× the industry average.
On our best campaigns, up to 1 in every 65 emails got a positive reply. The industry average is about 1 in 1,000.
Each dot is one email; a lit dot is a positive reply.
- Up to 1 in 65
- emails got a positive reply on our best campaign.10 positive replies from 648 emails
- 7×
- more positive replies when the email gives before it asks.12 per 1,033 people vs 2 per 1,204
- Keep them coming
- Good email. Tell me more.
- Ok, we will bite.
- Yes. Please send.
- Yes! thx
- That sounds interesting; yes please! Thanks for thinking of me.
- Sure, let's talk
- You got my attention and interested
- Yes, I would be interested.
- Sure, please send.
- Sure, tell me the angle you use.
- I appreciate the lead and we would be interested in following up
- We are interested in the services you offer
- Send more detail and your company info.
- Free is good, free is not forever. Let's connect on a call?
- yes - send to Ron added here
- Yes!
- Let us know what potential next steps are for working together on lead generation.
What founders ask before they book.
Price, the process, your domain, who does the work. What we tell people on the call.
What does it cost?
It's custom. We price it to your market, your goals and what you need us to run, and it's always fully managed.
What happens after I book?
On the call, we dig into how you win clients today: what's working, what's holding you back, and how to fix it. We come with campaign ideas for your market: who your best buyers are, an offer cold buyers would say yes to, and the Earned Outreach campaigns we'd run on cold email and LinkedIn. You keep the ideas either way. If outbound can't help, we'll tell you.
Who runs my account?
Your account is led by Leddy's founder, Zhou Marsh, and run on the Leddy data pipeline. You're never handed to a junior rep. Meet Zhou.
Will this hurt my domain?
No. We never send from your main domain. We buy separate sending domains, set up 3 mailboxes on each, warm them for two weeks, send a few dozen emails per mailbox a day at most, and test where emails land on every live campaign.
How do you know a lead is any good?
Every lead passes four checks before we write: the company is the kind you sell to (we read its website), the person is a real decision-maker (never an assistant), the email is verified, and there's a dated public reason to reach out now. Code checks every fact against its source, and a GTM expert approves each campaign before it goes out.
How do your reply rates compare?
On our best campaigns, up to 1 in every 65 emails got a positive reply. The industry average is about 1 in 1,000, per Matt Lucero, founder of the cold email agency Anevo.
Who is this for?
B2B companies that want to grow by winning more clients. We work best with:
- a large market: 100,000+ potential buyers we can reach;
- clients worth over $5,000 in lifetime gross profit each;
- someone in place to close: a founder who sells, or a sales team;
- an offer a stranger would say yes to.
Usually not the best fit: a market under 40,000 potential buyers, clients worth under $3,000 in gross profit, no one to take the calls we book, or a team that is fully booked.
Outbound for B2B companies, from PR firms and GEO agencies to 3PLs and manufacturers.
What do I keep if we stop?
Everything we built for you: the sending domains, the mailboxes, your lead data and the emails we wrote. We transfer the domains and mailboxes to you.
Today's buyers pick you. Tomorrow's buyers think of you first.
On the call, we look at how you win clients today. If outbound can't help, we'll tell you.