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B2B lead generation · Fully managed outbound

Create more qualified
sales opportunities.

Leddy manages your outbound from strategy and targeting through outreach, replies, and qualification—so your team gets more sales conversations worth having.

Book a Call See how it works

Expert-managed from strategy through qualification.

2–4×Higher reply rates*
7 daysSignal refresh
DailyActive management
End to endStrategy → Qualification
Problems

You shouldn’t be this good at what you do and still have a pipeline problem.

You built a business that can deliver.

Customers are happy. Your team is capable. There’s room to grow.

But there’s still that question sitting in the back of your head:Where are the next customers coming from?

Referrals are great—until you need more of them now.

Your best sellers can prospect. But when they’re constantly rebuilding their own calendars, expensive closing capacity gets spent creating the work it was hired to close.

Maybe you’ve already tried to fix it.

You hired an agency. Bought the tools. Ran the campaigns.

You saw the sends. The replies. The meetings.

And you still couldn’t look at next month and know where the business was coming from.

That doesn’t mean your business is the problem.

And it doesn’t mean outbound doesn’t work.

You just haven’t had the right system running it.

You shouldn’t have to keep carrying that uncertainty yourself.

Your sales team should be selling.We’ll handle what gets them there.
Why Leddy

Built Different.

Other lead-gen agencies optimize what’s easiest to report: sends, replies, meetings and campaign metrics.

Leddy is built around what actually matters to revenue: qualified pipeline, sales conversations with companies that could become new clients, and better decisions that improve the next campaign.

01 / Before the send

Better outbound starts before the first email.

Other agencies start with a database and work toward a campaign.

We start by sharpening the offer, ICP, buyer problem and campaign angle. Those decisions tell us which accounts deserve outreach, which buyers matter, and what gives them a real reason to care.

That keeps weak-fit accounts out and gives the right buyers a stronger reason to reply.

Fewer weak fits. More replies worth having.
Other agencyFilters a database
Same broad market24 accounts
Industry: IT servicesRegion: US
21 accountsenter campaign
LeddyDecides who deserves pursuit—and why
Same broad market24 accounts
Campaign directionApplied to the market
ICP
IT services
Buyer
Founder / VP Sales
Problem
Sales capacity
Angle
First rep needs pipeline
Exclusions
No capacity / weak fit
02 / After the reply

A reply isn’t the result.

When the metric is booked meetings, the incentive shifts toward filling calendars. A positive reply gets treated like a win, even when the prospect is a weak fit, has no real need, or was never likely to become a customer.

That wastes sales time and makes outbound look healthier than it really is.

Leddy stays involved after the reply to confirm genuine interest, fit and need before sales takes over.

Fewer dead-end meetings. More conversations worth pursuing.
4 incoming replies3 qualification checks1 sales-ready handoff
Incoming repliesFirst, understand what the response actually means.
01

“Sure, send some information.”

Unresolved
02

“Not interested.”

Stop
03

“Maybe later this year.”

Deprioritize
04

“Interesting timing—we just hired our first salesperson.”

Advance
  1. 01Genuine interest?Yes
  2. 02Right fit?Yes
  3. 03Relevant need?Yes
Ready for salesAcme IT Services
Why they engaged
Recently hired first salesperson
Current need
Enough pipeline for new sales capacity
Relevant buyer
Founder / VP Sales
Key context
Founder is still involved in prospecting
A positive reply is not automatically a sales opportunity.
03 / After the campaign

The next campaign shouldn’t start from zero.

Most campaign reporting tells you what happened.

Our proprietary system connects which accounts we targeted, which signals mattered, which buyers responded, which angles worked and what happened in sales afterward.

That evidence changes what we do next. We refine targeting, buyer selection, messaging and priority based on what actually moved toward pipeline.

The point isn’t more reporting.
It’s better decisions next time.

Powered by our proprietary agentic learning system.

Campaign 01What we tried
Signal
Sales hiring
Buyer
Founder
Angle
Generic growth
Sales outcomeReplies were decent.

Downstream sales quality was weak.

Leddy TrackerWhat did we learn?

Sales-hiring accounts responded, but the broad growth angle produced weak downstream quality.

Focus the next campaign on how new sales capacity needs enough pipeline to use it.
Campaign 02Evidence changed the next decision
Buyer
FounderFounder / VP Sales
Angle
Generic growthSales capacity needs pipeline
Priority
StandardRaised
How it works

See how Leddy turns outbound into real pipeline.

00 / Strategy

Sharpen the direction before anything scales.

Before outreach starts, we sharpen the offer, ICP, buyer, problem and campaign angle so the campaign has one clear direction.

OutcomeLoose assumptions → clear campaign direction.
Starting optionsSeveral directions could work
Markets / ICPs

IT servicesMSPsConsultancies

Buyers

FounderCEOVP Sales

Problems

GrowthFounder dependencySales capacity

Angles

Generic growthNew sales hireFounder-led prospecting

Choose the strongest direction before scaling outreach.

Campaign directionOne clear direction
Market
IT services
Buyer
Founder / VP Sales
Trigger
First sales hire
Problem
Sales capacity needs pipeline
Angle
Reduce founder-led prospecting
Several plausible markets, buyers, problems, and campaign angles narrow into one focused campaign direction.
01 / Target Account Pipeline

Build a market worth contacting.

We turn that strategy into a qualified market. The Target Account Pipeline sources companies, removes weak fits and exclusions, verifies the data and prioritizes the accounts worth pursuing.

OutcomeBroad market → smaller, qualified account pool.
01Broad market

Many companies technically fit the category.

02Market qualification
  • Weak fitsremoved
  • Exclusionsremoved
  • Duplicatesmerged
  • Account + contactschecked

Every account has to earn its place.

03Prioritized pool

Only the accounts worth pursuing continue.

Priority accountAcme IT Services
Accounts travel from a broad market through qualification into a small prioritized pool; Acme remains because it fits and has a relevant signal.
02 / Signal + Buyer

Why this company? Why this person? Why now?

Fit tells us who could matter. Signals help tell us who matters now. Leddy combines company fit, recent business activity and buyer relevance to decide which accounts move up the list, who inside the company matters and what the outreach should lead with.

OutcomeBetter timing. Better buyer. Better reason to reach out.
Recent activityWhat changed?
  1. Team / headcount growth
  2. AE role posted
  3. First salesperson hired
Business interpretationNew sales capacityPipeline needs to keep pace
Relevant buyerFounder / VP Sales
PriorityStandardHigh ↑
Acme hiring its first salesperson changes the business interpretation, relevant buyer, outreach timing, and account priority.
03 / Outreach

Turn context into a reason to care.

A signal is only useful if it becomes a credible reason to talk. We connect what changed to a real business problem, then turn that into the campaign angle and message.

OutcomeContext becomes a credible business reason to talk.
  1. 01First sales hire
  2. 02New selling capacity
  3. 03Pipeline needs to keep up
  4. 04Business problem
  5. 05Campaign angle
The first-sales-hire signal is interpreted as a pipeline-capacity problem and becomes a relevant outreach email.
04 / Qualify + Handoff

Give sales something worth following up on.

When a prospect shows genuine interest, Leddy stays in the conversation to confirm fit, uncover the real need and qualify what is actually worth sales time. At handoff, your team gets the full story: why they engaged, what changed, what they care about and what should happen next.

OutcomeSales gets context, not just a calendar invite.
Interested replyConversation managed by Leddy
Jane · Acme IT Services

“Interesting—we’re actually trying to get the new rep productive now. How do you typically handle this?”

Leddy

We build the account pipeline and manage outreach through a qualified handoff. Is founder-led prospecting still carrying most of the new-business load?

Jane · Acme IT Services

“Yes. That’s exactly what we need to reduce.”

Genuine interest · fit · relevant needReady for sales
Delivered to your teamSales brief · Acme IT Services
Why they engaged
Recently hired a first salesperson; the founder needs enough pipeline for the new capacity.
Current need
More consistent qualified pipeline without founder-led prospecting.
What they care about
Getting the new seller productive without creating another founder workload.
Conversation context
Positive timing; founder says prospecting still consumes leadership time.
Recommended call angle
Show how Leddy builds the account pipeline and creates a qualified handoff without adding internal management overhead.
Next step
Sales call
Evidence from the reply conversation populates a sales brief before the qualified opportunity reaches the client team.
05 / Learn + Improve

Learn what actually turned into pipeline.

Our proprietary system connects campaign decisions to downstream sales outcomes. It shows which signals, buyers and angles actually turned into pipeline, not just replies. That evidence changes the next campaign. We use it to improve targeting, messaging and prioritization instead of resetting every time.

OutcomeCampaign → evidence → better next decision.
Campaign AEvidence collected
Signal
Sales hiring
Buyer
Founder
Angle
Generic growth
Downstream sales resultStrong initial interest

Weak sales quality after the meeting.

Leddy TrackerWhat did we learn?

Sales-hiring accounts created interest, but the strongest pipeline came when the angle focused on using new sales capacity—not generic growth.

Evidence changes only the decisions it supports
Campaign BDecisions changed
Buyer
FounderFounder / VP Sales
Angle
Generic growthSales capacity needs pipeline
Priority
StandardIncreased
Campaign A produces downstream evidence that changes the buyer, angle, and priority used for Campaign B.
What we run

Fully managed outbound.

A managed outbound function for B2B companies that want serious pipeline without building and operating every moving part internally.

Flagship service

Fully Managed Outbound

Strategy, market intelligence, execution, qualification and learning—managed as one connected outbound function.

Commercial model1-time setup fee+custom monthly retainer

Exact pricing is discussed on your strategy call based on scope.

Book a Call
10,800+
Monthly prospect capacity per client
7 days
Signal refresh
Daily
Active management
End to end
Strategy → Qualification
01

Direction

Offer, ICP, buyer strategy and campaign angles.

Know who should care—and why.
02

Market intelligence

Target Account Pipeline, verification, account intelligence, signals and prioritization.

Spend outreach on companies actually worth pursuing.
03

Managed execution

Infrastructure, deliverability, campaigns, sending, QA, replies and qualification.

Have the operation actively managed every day.
04

Handoff + learning

Qualified sales handoff, Sales Brief, Leddy Tracker and ongoing improvement.

Give sales better context and make the next campaign smarter.
View full scope

Offer + outbound strategy

Included

ICP + buyer strategy

Included

Target Account Pipeline

Included

Signal-based targeting

7-day refresh

Cold email infrastructure

Included

Deliverability + QA

Managed

Campaign strategy + copy

Included

Campaign execution

Managed daily

Reply handling + qualification

Included

Sales brief + handoff

Included

Leddy Tracker

Included

Sales calls + closing

Your team
Also included

Account research, data enrichment, contact verification, campaign testing, deliverability monitoring, reporting and ongoing optimization.

FAQ

Questions worth asking before you trust anyone with outbound.

01What does Leddy actually manage?

Strategy, ICP and buyer definition, account research, signal-led prioritization, data, infrastructure, messaging, campaign execution, reply handling, qualification, sales handoff, and ongoing improvement.

02How is Leddy different from another lead-gen agency?

Most agencies run campaigns and report activity. Leddy manages the connected operation around the campaign—from deciding who deserves outreach through qualification and feedback from sales outcomes.

03How is this different from hiring another SDR?

An SDR can be the right move when you already have the strategy, data, infrastructure, management, and volume to support the role. Leddy brings that function together without requiring you to build and manage it internally.

04Who is Leddy best suited for?

Established B2B service companies with a proven high-value offer, identifiable buyers, enough market to support outbound, and capacity to take on more customers.

05What happens when someone replies?

Leddy identifies genuine interest, checks company and buyer fit, handles appropriate questions, qualifies the need, schedules the conversation, and gives sales the full context behind it.

06How do you protect our brand and deliverability?

You approve positioning, campaign angles, and initial copy. Sensitive accounts are excluded, contact limits are enforced, risky messages receive human review, and deliverability, complaints, and opt-outs are monitored.

07How quickly can we get started?

Launch begins with strategy, targeting, infrastructure, and campaign preparation. Timing depends on your market and existing setup, and the launch plan is agreed before sending begins.

08What does the client still need to handle?

Your team provides business context and sales outcomes, then owns the sales call, proposal, follow-up, close, and delivery. Leddy owns the path to that sales conversation.

Your next move

Ready for outbound that creates real pipeline?

See how we’d approach your offer, market and current pipeline—and whether Leddy makes sense for your business.

Book a Call If outbound isn’t the right move, we’ll tell you.